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MY SKILLS

A marketing professional since 2000, I've overseen and created countless campaigns directed at both B2B and B2C markets. My experience, particularly in the ever changing high tech sector, has provided me with the expertise to work in a variety of media and outlets. My diverse skill set, including marketing, design, writing and ability to multi-task has allowed me to manage multiple vendors, while bringing in-house previously outsourced projects.

 

Creative problem solving and working closely with product design teams, sales and technical support has enabled me to streamline marketing, increase in-house capacity and productivity, while simultaneously bringing down marketing costs.

 

Just see what I can do for your company...

Certifications
Professional Experience
Apricorn
Marketing Manager
San Diego, CA
2004-2014

  • Managed corporate brand and image

  • Marketing budget responsibility, including allocation, supervision, and ROI analysis

  • Directed public relations as first point of contact for journalists and product reviewers, securing reviews in print, online and on TV

  • Managed product launches and company announcements, wrote and distributed press releases

  • Negotiated advertising programs and designed print ads for high tech publications, including PC World, Laptop Magazine and MacDirectory 

  • Collaborated with Project Managers on product finishes and colors, logo pad print and keypad design

  • As OEM, designed complete packaging solutions for multiple high tech companies, including retail sleeves, clamshell inserts, CD label artwork for both domestic and international markets

  • Wrote and designed product technical manuals and quick start guides with direct collaboration with Product Managers and the Technical Support teams, including use of eCAD viewer software to create custom technical drawings and high-resolution 360-degree product photography 

  • ​Developed marketing materials, including brochures, datasheets and trade show collateral and promotional items

  • Managed rebate program with our vendors

  • Created interactive online product tours for our vendor product listings, including Amazon, Newegg, CDW and BestBuy

  • Implemented account and designed ads for Google Ads

  • Established and managed Apricorn's YouTube channel, populating with How To videos, product demonstrations and reviews

  • Designed and managed email campaign directed at IT managers for corporate sales program

  • Created direct mail campaigns for both B2B and B2C markets

  • Implemented affiliate marketing campaigns with vendor partners

LeisureMax
Director of Marketing
Palm Desert, CA
2003-2004

  • Developed comprehensive Marketing Plan and Branding Campaign for a newly incorporated business.

  • Marketing Plan allowed company to produce a profit in the first year of operations.

  • Marketing budget responsibility

  • Integrated press releases, multiple print media, television, radio, web page and direct marketing in accordance with marketing plan.

  • Responsibilities included design, production oversight, media purchasing and public relations.

  • Detail of products included full page, full color advertisements in newspapers and magazines.

  • Management skills included tasking and supervision of electronic commerce campaign.

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The Marine Shop
E-commerce Consultant & Developer
Quantico, VA
2000-2003

  • Designed and maintained e-commerce site with an online catalog featuring 600+ products

  • Reduced yearly online hosting costs by 86% while providing secure server capabilities and fully automated shopping site.

  • Site architecture required inventory control and scalability, ordering options, secure payments and periodic product promotions. Site revision procedures had to be streamlined to allow updates by personnel with little formal training.

— Mike McCandless,

VP Sales & Marketing

Apricorn

Michelle was effective and able to multitask. She is very proficient in multiple programs and was a single person marketing department -able to manage multiple programs and campaigns simultaneously including B2B and B2C efforts. 

Skills

Digital Marketing

Content Marketing

Search Engine Optimization

Social Media Marketing

YouTube and Display Marketing

Website Optimization

Paid Search (Google Ads)

Google Analytics (Universal & 4)

Email Marketing

Digital Marketing Strategy

Interactive 360 Degree Product Tours with Webcollage

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Traditional Marketing

Magazine Advertising

Media Purchasing

Tradeshow booth design

Direct Mail

Point of Sale

Packaging Design

Technical Manuals

Press Release Writing & Distribution

Product Pitching

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Adobe Creative Suite

PHOTOSHOP

ILLUSTRATOR

INDESIGN

PREMIERE PRO

FLASH

DREAMWEAVER

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360 High Resolution Product Photography​

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Press Release Distribution

PR Newswire

Businesswire

Marketwire

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Creative Writing

Tampa Writers Alliance

Dunedin Writers Group

Pen It Children's Scribe League

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I've worked with

iStorage

Dell

Fujitsu

Hitachi

Education
Digital Marketing Institute
Certified Digital Marketing Professional
Salt Lake City, 2022

  • Devise, implement and measure digital campaigns that engage and convert

  • Digital Marketing Strategy, SEO online and offline, Paid Search, Analytics (Google Analytics), Content Marketing, Website Optimization, Display and YouTube Marketing, Social Media Marketing, Digital Advertising and Email Marketing

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American Marketing Association
AMA Professional Certified Marketer
Salt Lake City, 2022
Murdoch University
Baccalaureate of Science
Perth, Western Australia, 2000

  • BSc in Biological Science with courses in Environmental Science and Extractive Metallurgy

  • Minor in Internet Information Systems focusing on E-commerce, Web Page design and development

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