Portfolio

Packaging | Technical Manuals

I have designed complete packaging solutions for several high tech companies, including retail sleeves, clamshell inserts, cd label artwork and technical manuals that have been used both domestically and translated to be used internationally.

Technical manuals and Quick Start Guides were written with direct collaboration with Product Designers and the Technical Support team. I used CAD software to create custom technical drawings and took high resolution product photos including 360 animations in house.

Companies that I have worked with include Hitachi, Futjitsu, Dell and iStorage.

Magazine Advertising

I have designed advertisements for publications such as MacDirectory, Laptop Magazine and PC World.

Our products have been extensively reviewed and awarded several distinctions, including

Laptop Magazine Editor's Choice
InfoWorld Technology of the Year
MacNN 4 1/2 Star rating
PC Magazine Editor's Choice
PC World Best Buy
Cherry Picks
Macworld Four Mice rating
Wired Magazine Editor's Pick
Network World Cool Tools Five Star rating

Displays and Infographics

Designed large format display booth graphic for UK based company iStorage.

Goal was to feature the company's full line of mobile security products.

Adjacent photo shows booth at InfoSec IT Security Conference in London.

Tradeshows | Point of Sale

Created signage, point of sale and marketing collateral for use in vendor shows, security conferences and journalist press events.

Company Brochures
Product Datasheets
Table Top Displays
Branded Promotional Items

Direct Mail & Marketing Collateral

Designed and implemented several direct mail campaigns, newspaper inserts and custom business cards.

Email Marketing

Designed and managed monthly eBlast campaign directed at IT Managers with a focus on security and increased performance.

Email campaign effectiveness monitored by our Corporate Sales Manager, who as part of his duties sent out review units to interested IT personnel.

Software Graphics Interface

Designed interface for proprietary hard drive cloning software EZ Gig.

Software walks one through the process of copying one hard drive to another and was packaged with our hard drive upgrade kits.

Worked directly with software engineers in Germany and our in house Technical Support team to create intuitive design in line with the Apricorn brand.

Interactive Product Tours

Created interactive online product tours using web content management tool, WebCollage. The graphics rich tours were embedded not only on our website, but also on products listings for our resellers, including Amazon, NewEgg, CDW, Best Buy and more.

By integrating these product tours into our reseller listings we were able to better keep our listings up to date and leverage our latest product awards.

Online Marketing | Google Ads

Ran and maintained comprehensive Google Ads campaign and created online advertisements for our full line of products.

Using Google Analytics, we were able to target our campaigns to those looking for secure data storage, hard drive upgrades, security compliance in the Government and Healthcare sectors, increased hard drive performance and DVR storage.